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张小龙答小程序十问:1月9号开启 没有入口只能扫码

扫描二维码分享到朋友圈

1、小程序的入口在哪里?

小程序没有入口,这和公众号一样。没有使用过小程序的人找不到入口。小程序可以通过二维码扫描进入。可以说,小程序的入口并不是在微信中,而是存在于二维码之中。

2、小程序会不会有一个类似于下载商店的地方去下载呢?

没有,小程序没有下载过程,因此不会存在下载的应用商店,但是可以查找和搜索。这是一个去中心化的形态,因此我们不会去做一个分类排行推荐。

3、小程序有没有订阅的关系?

公众号可以有很多订阅的粉丝,但是小程序不会有订阅的关系。所以小程序的开发者不能依赖于粉丝数量,只有访问数量。粉丝并不意味着访问。它跟公众号从本质上来说是截然不同的,是一个新的形态。

4、小程序能不能推送消息?

答案是不能。这就像是你访问的每一个网站都能发一个消息给你,你会崩溃掉。但我们会提供一些触达的方式。如果你在小程序中使用一个操作,希望收到通知的时候,我们会提供一个通知的入口。这是一个很有限的通知能力,我们限制的非常严格,我们要避免出现“接受大量垃圾邮件”的事情发生。

5、小程序能不能分享?

小程序不能分享到朋友圈,但是可以分享到聊天和群聊之中。这两种区别很大。微信内部讨论中把小程序分享到群里面的时候,只是用群做了一个传播,但是现在小程序的分享不仅是传播,而是带来一种新的协作的方式。比如说投票功能的小程序分享到群中,意味着所有群成员人可以立即启动小程序进行投票。这个小程序可以带有每个人的登录状态,这个群任务可以被群里面所有人共享,任何一个人更新都会被群里面的人看到,这会带来更多协作式的小程序。

我们同时提出了“小程序页”的概念,可以分享的是一个活的信息页面,而不是推荐大家去进入使用。可能未来聊天中不用点进去就能看到小程序的页面在运转。

这些可以帮助群主构建出更多可以完成任务的小程序。

6、小程序可以做游戏吗?

不能。

7、小程序能不能搜索?

小程序不是基于流量分发的方式获取用户,而是用户触达的时候去使用,而非不使用的时候去推荐。用户能搜索到小程序,但我们会极力限制搜索能力,避免被滥用。我们会提供有限的搜索能力。

8、小程序和公众号的关系是什么样的?

没有关系。因为很多公众号和小程序可能是一个企业开发的,可能有某种关联。我们目前有提供的关联是可以在公众号中看到该企业还有哪些小程序,反之亦然。

9、既然小程序会突出线下的二维码,微信对于线下的店会不会有提示?

我们会轻量提醒用户附近有哪些小程序存在,比如附近哪一家店提供小程序。

10、小程序什么时候可以用?

我们昨晚定出来一个时间,1月9号开始提供服务。



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