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微信小程序春节前上线,这十点你需要知道

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在 12 月 17 日召开的第二届深商大会 “互联与时代” 论坛上,腾讯 CEO 马化腾透露, 2017 年春节前将会上线微信 “小程序”。对于小程序,我们需要知道哪些呢?

1. 小程序是什么?

“小程序” 是从微信中打开的的应用,它不需要下载安装即可使用,实现了应用 “触手可及” 的梦想。用户搜一搜或扫一扫下即可打开应用。无需安装所以无需卸载,用完消失。它们将无处不在,随时可用,但又无需安装卸载。

2 微信为什么要做小程序?

8 亿的月活跃用户 ,每人每天平均 4 个小时的使用时间,微信已经成为中国互联网最大的入口。入口意味着机会。依托这个入口,小程序可以将之前无法在微信内实现的高频应用场景纳入到微信生态中来,将各种服务快速地、一站式地递送给用户,减少了用户的操作成本和学习成本。

3. 小程序是微信的战略产品

对微信来说,小程序是微信从 app 级别向操作系统级别迈进的踏板。

4. 操作简单,触手可及

简单、易用是微信一直以来的追求,减少用户操作步骤,降低用户学习成本是小程序的追求。

5 小程序没有关注功能

小程序没有关注功能,只能通过搜索进入,用户没有关注成本,无需和服务提供商签订“心理契约”。用完即走,相忘江湖。

6 小程序不能群发消息

没有关注功能也就没有固定用户群,因此也无法群发消息。因此,小程序的曝光度将很大程度上取决于小程序本身的实用度,也就是它满足用户需求的能力。

7 小程序无法分享到朋友圈

保持朋友圈的清净和简洁是微信一直在恪守的原则。这也是为什么直到现在朋友圈也只能发送最长 10 s 的视频。与之类似,微信也不希望小程序泛滥朋友圈,影响用户使用体验。

8 支持离线使用

9 支持后台运行

10 开发者无须考虑兼容性问题

多平台适配,开发成本低。开发者需要按照微信规范、使用微信自有的开发语言来编写程序,无需考虑适配性问题,减少了开发成本。



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